Goodyear invests heavily in expansion of South African plant to transfer truck tire capacity

Recently, Goodyear announced that in the next 16 months, its plant in Ettenham, South Africa, plans to increase the production capacity of high value-added (HVA) consumer tire products, while at the same time transferring the production capacity of truck tires to factories in Europe and the Middle East.

Goodyear tires
Goodyear tires

Goodyear plans to invest 50 million U.S. dollars in the project, which is expected to be completed by the end of 2016 and the latest by early 2017.

Goodyear said that the expansion of the plant in South Africa allowed Goodyear to meet the "strong and growing market demand" for HVA consumer tires in South Africa and sub-Saharan Africa. It is estimated that tire demand in this market will show double-digit growth by 2020. .

The Goodyear South Africa plant, which has a history of 68 years, can produce 10,000 sets of passenger tires, light and medium truck tires, farm tires, construction tires, and industrial tires every day. Goodyear has not quantified the capacity increase of the plant.

At present, there are 1,000 jobs in the South Africa factory. Goodyear did not disclose the impact this would have on factory workers, but said that it would negotiate with union representatives and workers in the heavy truck radial tire business unit to minimize the impact.

The Goodyear South Africa facility also said that it will hold consultations with union representatives, employees, consumers, partners, and local government officials.

Jean-Jacques Wiroth, Goodyear South Africa’s managing director, said: “This is a very important investment that fits with Goodyear's development strategy of meeting customer needs and investing in high-return projects that are in line with the focus of high profit growth.”

The new technology and staff training will increase the factory's production of low rolling resistance tires to meet the growing demand for original and replacement tires and 4x4 SUV tires.

Goodyear has not identified which plants in the European, Middle East and African divisions will accept the production of heavy-duty radial tires that have been transferred from Ettenhach.

Goodyear has eight truck tire production lines in these regions, including Montluçon in France, Hanau and Witlich in Germany, Colmar-Berg in Luxembourg, Derbyza in Poland, Kranj in Slovenia, and Adapak in Turkey. Zale and Izmit.

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